Think Before You Pink: What You Need to Know About Pinkwashing

With Breast Cancer Awareness Month quickly approaching in October, things are about to get pink. Really, really pink. That’s because 27 years ago, Evelyn Lauder of the Estée Lauder company and her friend Alexandra Penney decided that pink (particularly pink ribbons) should be the color denoting breast cancer awareness. Pink has been an international symbol […]